BILL BLYTH

Bill Blyth is Global Methods Director at TNS plc- the leading international survey research company- where he specialises in the design and quality control of large multi-national surveys including Eurobarometer.

He is a Fellow of the Market Research Society, of which he is a past Chairman. He has also chaired the UK and European trade associations. He has led the UK’s Market Research Quality Association for several years across the implementation of BSI 7911 and its extension to ISO 20252- the formal process quality standards for survey research. He holds the status of Chartered Statistician within the RSS.